Trapyz

Project Overview

Consumers sign up using their mobile devices over WiFi/Mobile data networks. TRAPYZ builds a consumer profile record with their interests/preferences. Retailers create footfall and in-store engagement campaigns targeted to different demographic profiles. TRAPYZ uses location and user interest to serve targeted contextual campaigns. Consumers are rewarded for store visits, in-store sampling/trials, Likes/Shares with friends and in-store purchases. Retailers receive campaign campaign metrics for analysis and monitoring of new/ongoing campaigns.