Trapyz

Consumers sign up using their mobile devices over WiFi/Mobile data networks.
TRAPYZ builds a consumer profile record with their interests/preferences.
Retailers create footfall and in-store engagement campaigns targeted to different demographic profiles.
TRAPYZ uses location and user interest to serve targeted contextual campaigns.
Consumers are rewarded for store visits, in-store sampling/trials, Likes/Shares with friends and in-store purchases.
Retailers receive campaign campaign metrics for analysis and monitoring of new/ongoing campaigns.